Rosie Holden

Rosie heads up multi-award winning, sport & culture agency Havas Play, formerly Cake, as part of the Havas Group. During her time at Havas, Rosie has ensured 100% YOY client retention rate, has seen the agency named as one of ‘Campaigns Best Places to Work’ for two consecutive years, and Sport Business Awards Agency of the Year.

 

Rosie has both in-house and agency experience working at a Global, European and UK level for over 16 years with the world’s leading culture sport and lifestyle brands, being named yearly in PRWeek’s Power Book, since 2022.

 

Prior to joining Havas, Rosie was MD at John Doe where she delivered ground-breaking campaigns for adidas Originals, Absolut, PlayStation and Beats by Dre. She worked client side at adidas Global HQ for 2 years in the Sports Performance Brand

 

Comms team, having joined from integrated marketing agency, Exposure, where she worked with the likes of Nike, Levi’s, Rizla and Umbro. Before this Rosie led the Reebok Global and Reebok EMEA accounts at M&C Saatchi S&E across both sport and lifestyle categories.